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SAHARA INDIA PARIWAR’S PHILOSOPHY - “Collective Materialism” In any human relationship, it becomes imperative to take into consideration the materialistic aspect of life – we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with emotionalism, results in continuous collective growth for collective sharing and caring, that gives an impetus to our philosophy - “COLLECTIVE MATERIALISM”.

There is a religion higher than religion itself – it is the INDIAN NATIONALITY. The swirl of the Tri-colour never fails to move a Sahara Worker. For we believe, it is the great feeling that transcends all castes, creed and sects. Bharat Parva is Celebrated on every 26th of January and 15th of August with a spirit and gaiety rarely seen. It comes from our heart. And we are proud of our heritage as part of the Sahara India Group, founded in 1978 and one of India’s most respected institutions today.

Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit, from their point of view. EMOTION is THE KEY that generates the required energy and enthusiasm for desired quality performance.

The enthusiastic obedience of laws and orders, which are given by the rightful authority.

The enthusiastic obedience of laws and orders, which are given by our conscience.

Never should we discriminate in any of our actions, reactions, attitudes, decisions, conclusions, in any of our expressions while caring for the six healths of other human beings, namely physical, material, mental, emotional, social and professional health.

Results from honouring Rules, Regulations, Commitments, Values, Fairness, Performance of Duties by honestly balancing one’s own and others’ reasonable point of view in the matters of Material and Emotional aspects.

To definitely make others feel important and respected by giving sincere regard to others’ feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.

To develop a sense of respect for oneself in others’ mind, i.e. to generate genuine and warm feelings for oneself among others on a continuous basis.

Means total transparency in action, reaction, attitude and all other expressions and the conviction to follow the right course.

Means to progress and prosper together for collective sharing and caring and not individually or for a select group.

There is a religion higher than religion itself – it is NATIONALITY. We may practice our religions in the confines of our homes, but outside, we should be Indians and only Indians. “Bharatiyata” or Nationalism thus becomes our supreme religion.

People generally manipulate and deceive for achieving their unreasonable desires and greed if others do not or can not see, hear or understand. But we firmly believe that our mind inside knows the truth and we should be absolutely honest to our mind inside and accordingly our actions, reactions, directions, decisions and all our expressions should be present in all human dealings.

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  • We value our employees
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